Coffee's Journey...from tree to cup

The Bean

  Green Coffee Beans

The coffee bean begins its journey to your cup as the seed of a coffee cherry. Normally grown in warm climates and at higher altitudes, a myriad of factors affect a bean's quality beyond simply growing conditions.

Surrounded by several layers of skin and pulp, the seed must be picked, processed or dried in some manner, and cleaned up to become roaster-ready. It can be dried with the fruit still around the seed, it can be washed first and then set to dry, or a hybrid where some of the pulp is left on while it dries. No processing method is inherently better, but each provides a distinctly different character to the bean, and therefore to your cup. Each region and processing method can provide excellent beans and terrible beans, sometimes in the same year.

In the end, the only way to know is by roasting it, brewing it, and tasting it in your cup.



The Roast

Roasting is the method by which an inedible, bitter green seed is transformed to a delicious, flavor infused coffee bean. It can be done in a pan on the stove, in a converted hot-air popper, or in a $20,000 commercial roaster, all accomplishing the same thing albeit with varying degrees of quality. Heated through air or hot metal contact of between 400 and 500 degrees farenheight, the bean sugars begin to carmelize, moisture begins to vaporize, and the color begins to darken (frames 1 through 5). Once internal bean temperature approaches 380 degrees, pyrolysis or "first crack" occurs which signifies the beginning of drinkable coffee (frames 6,7).

Now a third larger and 30% lighter in weight, the bean processes through first crack towards second crack as its internal temperature rises and the internal oils begin to seep out, producing flavors unique to its origin and processing method (Frames 8-11). Most beans achieve their optimum roast somewhere in this range, between first crack and slightly into second. After achieving second crack, the smoke increases dramatically and the bean begins to take on more of the flavor of the roast and loses some of its individuality (Frames 12,13). Finally reaching over 470 degrees internally, the bean's woody structures break down and a bitter, charred brew will soon ensue (Frames 14-16).

Knowing just when to stop the roast for each type of bean is the key to that great cup of coffee.

 


The Cup

There are many ways to brew a cup 'o joe... but a few constants remain the same.

Keep the Big 4 in mind and you're bound to make yourself a great cup.

 

  Plus  Plus  Plus  equals 

1. Quality Water*     2. Just off the boil*   3. Ground to order*   4. Proper Proportions*      Fabulous Coffee!!

*Quality Water (if you wouldn't sip it by itself, it's not good enough for coffee)
*Right Temperature (Water just off the boil, around 198 degrees for perfect extraction)
*Grind Beans to Order (Grind fresh whole beans to size just before brewing)
*Proper Proportions (6 oz of water for 7grams or 2 tblsp of ground coffee)

 

 
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         Why Buy From Us?

Freshness - Coffee begins to age as soon as it's roasted. After two weeks the flavor begins to lose its vitality, and after one month you can definitely call your coffee old. The best you can hope for, even when packaged correctly, is about one month. We roast the highest grade beans and ship them within 24 hours so that you have the freshest possible coffee in your cup.

Individuality- Over-roasting causes each coffee to begin to taste similar. The only way to distinguish the fruity highlights of an Ethiopian coffee from the milk-chocolate sweetness of a Columbian is by roasting it just enough to fully roast the bean, yet not so much that the flavor oils become scorched and you're left with the same smoky, charred flavor for each type of bean. We roast each bean to its optimum roast level, bringing out the region's "terroir," processing style, and unique flavor.

* Variety - There are great beans from all over the world: Rwanda, Uganda, Peru, El Salvador, Timor, and Australia, just to name a few. When you buy from the supermarket or the national conglomerate, you are limited to the areas that can sustain mass production. These may or may not be the best quality or the most interesting. We order green beans from all over the world, depending on where the best coffee is, not for any other reason.