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Why Buy From Us?
* Freshness - Coffee begins to age as soon as it's roasted. After two weeks
the flavor begins to lose its vitality, and after one month you can definitely call your coffee
old. The best you can hope for, even when packaged correctly, is about one month. We roast the
highest grade beans and ship them within 24 hours so that you have the freshest possible coffee in
your cup.
* Individuality- Over-roasting causes each coffee to begin to taste similar.
The only way to distinguish the fruity highlights of an Ethiopian coffee from the milk-chocolate
sweetness of a Columbian is by roasting it just enough to fully roast the bean, yet not so much
that the flavor oils become scorched and you're left with the same smoky, charred flavor for each
type of bean. We roast each bean to its optimum roast level, bringing out the region's
"terroir," processing style, and unique flavor.
* Variety - There are great beans from all over the world: Rwanda, Uganda, Peru,
El Salvador, Timor, and Australia, just to name a few. When you buy from the supermarket or the
national conglomerate, you are limited to the areas that can sustain mass production. These may or
may not be the best quality or the most interesting. We order green beans from all over the
world, depending on where the best coffee is, not for any other reason.
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